Wholesale + Wacthes

The red carpets of Hollywood may be where designers showcase their most extravagant gowns and tuxedos, but for watch enthusiasts, the true spectacle often unfolds courtside. The US Open has quietly become one of the most exciting arenas for modern watch spotting – a place where actors, musicians, and athletes reveal their horological taste with effortless confidence. Unlike formal events such as the Oscars or the Met Gala, where elegance demands restraint, the US Open encourages individuality. Here, collectors display the boldest and most personal pieces from their collections, from vintage icons to avant-garde creations.

This year’s tournament was no exception. Between serves and volleys, the cameras caught glimpses of everything from timeless Cartiers and grail-worthy replica Rolex Daytonas to futuristic independents. Each wrist told its own story – a reflection of craftsmanship, personality, and prestige.

Jeremy Allen White, best known for his grounded realism on screen, brought a touch of contemporary luxury to the stands with the Louis Vuitton Tambour. Once considered more of a fashion statement than a serious watch, the Tambour has undergone a dramatic transformation. In 2023, Louis Vuitton reimagined the model, refining its proportions and slimming the once-robust case to create a sleek, wearable watch that signals the brand’s genuine commitment to high watchmaking. On White’s wrist, the new Tambour – modern, minimal, and distinctly architectural – felt like the perfect fit for an actor whose understated cool has become his signature.

Another familiar face, Steve Carell, proved that few watches can rival the quiet power of the Rolex Cosmograph Daytona. His platinum reference 116506 is an icon among icons – its ice-blue dial instantly recognizable to those who know. Introduced in 2013 to mark the Daytona’s 50th anniversary, this model combines technical excellence with subtle luxury: a 40 mm platinum case, a matching Oyster bracelet, and a chocolate-brown Cerachrom bezel with tachymeter scale. Diamond hour markers elevate its shimmer without losing the Daytona’s sporting soul. Reserved yet opulent, it’s a watch that whispers rather than shouts – much like Carell himself.

On the opposite end of the spectrum, Russian tennis star Andrey Rublev made headlines not just for his performance but for his choice of wristwear – the futuristic Vanguart Orb. A newcomer to haute horlogerie, Vanguart was founded by alumni of the legendary Renaud et Papi workshop, known for creating movements for industry giants like Audemars Piguet. The Orb, a flying tourbillon encased in an intricate, sculptural design, represents the brand’s avant-garde spirit. That Rublev could wear such a delicate, six-figure watch while enduring the physical demands of a Grand Slam match speaks volumes about both the watch’s engineering and his confidence.

Stephen Colbert, meanwhile, opted for a design steeped in motorsport heritage – the TAG Heuer Monaco. His version, featuring a black dial within the distinctive square 39 mm stainless steel case, pays homage to the model immortalized by Steve McQueen in the 1971 film Le Mans. Powered by the Calibre 12 automatic chronograph, the replica watch features a balanced bi-compax layout, a date display at six o’clock, and a modernized crown position for daily practicality. The Monaco’s bold geometry and racing pedigree make it one of the most recognizable chronographs ever produced, and on Colbert’s wrist, it struck a perfect chord between sophistication and nostalgia.

Among the more refined choices was Rami Malek’s Cartier Tank Must, a masterclass in timeless elegance. Seen chatting with Vogue’s Anna Wintour, the actor wore the black-dialled version – a modern interpretation of one of Cartier’s most enduring designs. With its steel case, quartz movement, and black rubber strap, it captures the essence of Cartier’s design language without the opulence of gold or platinum. As a brand ambassador, Malek has access to nearly every Cartier creation, yet his choice of this modest yet impeccably styled Tank reflects a quiet appreciation for design purity over excess.

Similarly, Tyler James Williams wore a matching black-dialled Cartier Tank Must, reinforcing the model’s continued relevance across generations and styles. Originally conceived in the 1970s as a more accessible alternative to the solid-gold Tank Louis, the modern Tank Must maintains that spirit of democratic elegance. Its lacquered dial and minimalist lines demonstrate how restraint can be as powerful as extravagance, a sentiment mirrored in Williams’ understated fashion sensibility.

And then, there was Gunna, whose wristwatch all but stole the show. The rapper appeared courtside with an Audemars Piguet Royal Oak Frosted Gold Double Balance Wheel Openworked Rainbow – a name as extravagant as the watch itself. Crafted from frosted white gold and adorned with a rainbow bezel set with multicolored gemstones, this openworked masterpiece is a visual spectacle. Beyond the shimmer lies serious mechanical ingenuity: the double balance wheel system enhances stability and precision, while the skeletonized movement exposes the intricate mechanics beneath. Against Gunna’s monochromatic outfit, the vibrant gem-set bezel was pure theatre – an unapologetic expression of confidence and craftsmanship.

Buying a brand-new Rolex from an authorized dealer sounds like the ideal experience-until you realize how difficult it can be. Most sought-after models rarely make it to display cases, and long waiting lists are the norm. Even then, there’s no guarantee you’ll ever receive a call. For many enthusiasts, the solution lies in the thriving pre-owned Rolex market, where waiting lists vanish and availability soars. Yet, while the idea of owning a used Rolex is appealing, navigating this world requires knowledge, patience, and caution.

Below, we explore the essential things you should know before purchasing a pre-owned Rolex, from pricing and authenticity to investment potential and popular models.

Why Buy a Pre-Owned Rolex?

The advantages of buying a used Rolex go far beyond skipping the waiting list. You gain access to a vast range of models-from discontinued classics to vintage treasures that never reappear in boutiques. A few key benefits include:

Instant availability: No waiting lists or dealer politics.

Vast selection: From modern icons like the Submariner and Daytona to rare collector’s pieces.

Global reach: Online marketplaces connect you to thousands of reputable sellers worldwide.

Wide price spectrum: From affordable entry points to six-figure investment-grade watches.

Potential appreciation: Certain references, especially vintage or limited-production models, may gain value over time.

Buying used also allows you to own a piece of Rolex history-something that new models, however pristine, can’t replicate.

How Much Does a Pre-Owned Rolex Cost?

Prices for used Rolex watches vary dramatically depending on the model, condition, and rarity. Early vintage pieces can sometimes start around $1,000, while exceptional collector’s editions may reach well beyond $1 million.

For most buyers, the sweet spot lies between $7,000 and $50,000, covering iconic models such as the Submariner, Datejust, Daytona, and GMT-Master II. While these prices may seem steep for pre-owned watches, they reflect Rolex’s enduring reputation for quality and value retention. Even secondhand, Rolex remains one of the few luxury brands that rarely depreciates sharply.

What’s the Cheapest Used Rolex You Can Buy?

Entry-level vintage pieces can be found for around $1,000, but these are typically older, worn watches meant for collectors rather than daily wear. If you want something more contemporary, consider the Rolex Oysterdate Precision.

This 34mm stainless-steel watch resembles the timeless Datejust but features a hand-wound movement and minimalist design. Well-preserved examples can often be found around $3,500, offering that unmistakable Rolex style without breaking the bank.

Alternatively, the Oyster Perpetual 34-one of Rolex’s current entry models-sells for about $5,500 to $10,000 on the pre-owned market, depending on configuration and condition.

What Should You Look Out for When Buying a Used Rolex?

Authenticity and condition are everything. A Rolex is a serious investment, and the brand’s popularity has unfortunately made it a prime target for counterfeiters. Here’s what to prioritize:

Authenticity: Only purchase from reputable dealers or sellers who provide a certificate of authenticity. Services such as marketplace verification or independent jeweler inspections are essential safeguards.

Original packaging and papers: The box and warranty card help establish the watch’s history and authenticity. Missing paperwork isn’t always a deal-breaker, but it does affect value and ease of resale.

Condition: Check for excessive polishing, replaced parts, or signs of water damage. A well-preserved watch retains both its aesthetic appeal and collector value.

Serial numbers and engravings: Ensure these match the paperwork and are consistent with the production year of the watch.

If something doesn’t add up, it’s better to walk away than risk regret later.

Can You Resell a Used Rolex Easily?

Absolutely. The demand for Rolex watches-both new and used-has remained consistently high for decades. Because supply can’t meet global demand, the pre-owned market thrives.

To achieve a strong resale value, aim for:

A complete set (original box, warranty, and accessories).

A well-maintained watch serviced by authorized professionals.

A popular model, as icons like the Daytona and Submariner tend to sell quickly.

Online luxury watch platforms make it simple to reach thousands of verified buyers, offering a secure and efficient way to sell your Rolex at market value.

Is Buying a Used Rolex a Good Investment?

A pre-owned Rolex can indeed be a sound investment, but not all models are guaranteed to appreciate. High-demand watches such as the Submariner, Daytona, and GMT-Master II have shown strong long-term value growth, while less iconic pieces may remain stable.

Key factors influencing investment potential include:

Condition: Mint examples with minimal wear command higher prices.

Completeness: Original box, papers, and parts are critical for future resale.

Market trends: Watch popularity can fluctuate over time.

While investing in a Rolex can be rewarding, it requires expertise and patience. It’s best to buy a watch you genuinely love to wear-any appreciation in value should be considered a bonus.

Which Rolex Models Are Most Popular for Men and Women?

Among men, stainless steel sports models dominate the market. The Submariner, Daytona, and GMT-Master II remain timeless favorites, celebrated for their ruggedness, precision, and ability to hold value.

For women, the trend increasingly mirrors men’s preferences. Steel sports watches have become fashionable on smaller wrists, yet classic feminine collections still shine. The Lady-Datejust, Pearlmaster, and Yacht-Master combine Rolex’s hallmark luxury with elegance and versatility. The Yacht-Master, in particular, blends sporty appeal with refined materials and vibrant dial options-making it a striking choice for those who love a hint of glamour.

Buying a pre-owned Rolex is more than just a purchase-it’s an entry into a world of heritage, craftsmanship, and enduring value. Whether you’re hunting for a vintage treasure or your first taste of luxury horology, taking the time to research, verify authenticity, and understand the market ensures your Rolex journey begins with confidence.

Founded in 1905 by Hans Wilsdorf, this Swiss titan has relentlessly pursued precision, durability, and innovation, forging a legacy synonymous with unparalleled luxury. From pioneering the waterproof Oyster case to introducing the world’s first self-changing date mechanism, Rolex’s commitment to excellence has cemented its position as the definitive benchmark in fine watchmaking. Each watch embodies decades of meticulous craftsmanship and technical mastery.

Emerging in 1956, the Rolex Day-Date instantly ascended to iconic status. Its revolutionary twin apertures – proudly displaying the full day of the week alongside the date – offered unmatched functionality wrapped in pure elegance. This distinctive feature earned it the enduring moniker, the “President’s Watch,” a testament to its prominence on the wrists of global leaders and visionaries. More than a timekeeper, it became a symbol of authority and refined taste.

The replica Rolex Day-Date’s enduring appeal finds a particularly alluring expression in its green dial variations. This isn’t merely a color choice; it’s a statement. Rolex employs sophisticated dial finishes to achieve its signature greens. The sunray finish catches light dynamically, creating a mesmerizing depth that shifts from deep emerald to vibrant chartreuse depending on the angle. The olive green, often with a subtle matte texture, evokes a timeless, military-inspired sophistication, offering a more understated yet equally powerful presence. Both variations transform the dial into a captivating centerpiece, radiating a unique blend of prestige and individuality.

Beyond the mesmerizing dial, the Day-Date Green Dial is a paragon of Rolex’s technical prowess. At its heart ticks a superlative automatic movement, a self-winding mechanical marvel renowned industry-wide for its exceptional accuracy and unwavering reliability. This intricate engine, visible through optional sapphire case backs on some models, represents decades of refinement. Protecting this mechanism is the robust Oyster case, guaranteeing water resistance suitable for daily life. Further safeguarding its beauty is the virtually scratch-resistant sapphire crystal, ensuring the dial’s captivating green remains pristine for generations.

True to its luxury pedigree, the fake Rolex Day-Date Green Dial is offered exclusively in the most noble metals: the warm, classic glow of 18k yellow gold; the cool, contemporary sheen of 18k white gold; and the ultimate expression of rarity and prestige, 950 platinum. Each metal interacts uniquely with the green dial, altering its character – yellow gold offers rich contrast, white gold provides a sleek harmony, and platinum delivers an understated, weighty gravitas. Complementing these cases are meticulously crafted bracelets. The legendary semi-circular three-piece link President bracelet, designed specifically for this model, offers supreme comfort and iconic status. Alternatives include the robust Oyster bracelet or elegantly stitched leather straps, allowing for personalization.

The Day-Date Green Dial is available in both the classic 36mm diameter, a size that balances presence with traditional elegance, and the more contemporary 40mm, offering a bolder statement on the wrist. Rolex also periodically unveils extraordinary interpretations. Imagine the Day-Date 40 in platinum paired not with green, but a rare “Ice Blue” dial, or models adorned with exquisite gem-setting like the rainbow-hued bezel of the “Rainbow” or the vibrant lacquered “Stella” dials. These special editions transcend mere timekeeping, becoming coveted collector’s items.

Selecting a Rolex Day-Date Green Dial demands careful consideration. Prices reflect the exclusive materials and craftsmanship, typically starting in the tens of thousands of dollars. Establishing a clear budget is paramount. Given its value and prestige, acquiring from an authorized Rolex retailer or an exceptionally reputable pre-owned specialist is non-negotiable to guarantee authenticity and provenance. Consider which case size (36mm or 40mm) best suits your wrist and style, and deliberate on the metal and bracelet combination that resonates most deeply with your personal aesthetic and lifestyle aspirations.

Owning such an instrument necessitates dedicated care. Regular gentle cleaning with a soft, dry cloth maintains its luster; a soft brush can address crevices. While water-resistant, it is not intended for swimming or diving; promptly dry the watch if exposed to significant moisture. When not adorning the wrist, store it securely in a cool, dry place, ideally within a dedicated watch box. Crucially, adhere to Rolex’s recommendation of professional servicing every five to seven years at an authorized service center to ensure enduring precision and safeguard your investment.

It is a confluence of groundbreaking history, peerless technical execution, and breathtaking aesthetics. More than telling time, it articulates a narrative of achievement, discernment, and an appreciation for enduring excellence. For those seeking a watch that is both a horological icon and a deeply personal emblem of success, the Day-Date, especially in its captivating green guise, stands as a compelling and timeless choice.

The watch has transcended its primary function as a timekeeper, evolving into an object of profound craftsmanship, personal expression, and enduring legacy. Far more than mere instruments, these intricate machines worn on the wrist tell stories of technological innovation, artistic mastery, and individual taste.

The journey of the wristwatch is a fascinating narrative woven through time. While pocket watches dominated for generations, the practical needs of soldiers navigating the chaos of trench warfare during World War I cemented the wristwatch‘s ascendancy. This shift wasn’t merely practical; it represented a fundamental change in our relationship with time, bringing it closer, literally and figuratively. Post-war, the wristwatch shed its purely utilitarian image, embraced by civilians as a symbol of modernity and style. This era witnessed the blossoming of iconic designs – from the elegant replica watches gracing boardrooms to the robust tool watches accompanying explorers to the depths of the ocean and the peaks of mountains. Each style reflected not just a purpose, but an aspiration.

At the heart of every watch lies its movement, the complex engine driving its hands. This is where the soul of the watch resides. Mechanical movements, powered by a coiled mainspring and regulated by a delicate balance wheel and hairspring, represent horology’s pinnacle. Their intricate assembly, often involving hundreds of minuscule components painstakingly finished and assembled by hand, embodies centuries of tradition. Watching the rhythmic dance of gears through a sapphire case back is witnessing mechanical poetry in motion. The gentle sweep of the seconds hand and the satisfying tactile feedback when manually winding the crown create a unique connection between wearer and machine. Quartz movements, born from the electronic revolution of the 1970s, offered a different paradigm: remarkable accuracy, affordability, and minimal maintenance. Powered by a battery and regulated by the precise vibrations of a quartz crystal, they democratized precise timekeeping. While differing in soul, both mechanical and quartz movements fulfill the essential promise of measuring life’s passage, each appealing to distinct sensibilities.

Beyond simply telling hours and minutes, fake watches often showcase complications – additional functions that demonstrate the watchmaker’s ingenuity. A simple date window adds daily utility. A chronograph transforms the watch into a personal stopwatch, its pushers inviting precise measurement of elapsed moments. The mesmerizing dance of a moon phase disc connects the wearer to celestial rhythms, while a perpetual calendar, a marvel of micro-engineering, automatically accounts for the varying lengths of months and even leap years, potentially requiring no adjustment for a century. These complications are not mere features; they are testaments to human ambition to conquer time’s complexities within the confines of a wrist-worn device.

The materials chosen define a watch’s character, durability, and presence. Stainless steel remains the ubiquitous choice, prized for its resilience, versatility, and understated elegance. Precious metals like gold and platinum elevate a watch to the realm of heirlooms, conveying luxury and permanence. For the adventurous, titanium offers exceptional strength-to-weight ratio and hypoallergenic properties, while advanced ceramics provide scratch resistance and a unique, contemporary aesthetic. The watch crystal, protecting the dial, has evolved from easily-scratched acrylic to highly resilient sapphire crystal, prized for its near diamond-like hardness and clarity. The choice of strap or bracelet further personalizes the experience – the warmth and patina of leather, the sporty flexibility of rubber, or the solid, adjustable links of a metal bracelet each offering distinct comfort and style.

Choosing a watch is a deeply personal endeavor. It begins with introspection. Is it a daily companion for work and life, demanding durability and versatility? Is it a statement piece for special occasions, where elegance takes precedence? Perhaps it’s a dedicated tool for specific pursuits like diving, aviation, or exploration. Consider the movement’s heart: does the romance and tradition of a mechanical movement resonate, or does the set-and-forget precision of quartz better suit your lifestyle? Size and comfort are paramount – a watch must feel like a natural extension of the wrist. Ultimately, the most crucial factor is an intangible one: the emotional pull. Does the design captivate? Does its story resonate? Does it feel like your watch? Trusting that instinct often leads to a watch that transcends mere function, becoming a cherished part of your personal journey.

From the intricate symphony of a mechanical caliber to the silent pulse of quartz, from the gleam of polished steel to the depth of a moon phase display, a watch is more than a tool. It is a testament to human ingenuity, a canvas for artistic expression, and a personal companion marking the precious, fleeting moments of our lives. It is, quite simply, the art of timekeeping made tangible.

As the horological world continues to bask in the afterglow of Watches 2025, one trend has emerged with striking clarity: Rolex’s audacious fusion of rugged sports watches and the ethereal beauty of natural stone dials. While the brand’s latest Land-Dweller dominated headlines, a quieter revolution unfolded in the form of dials crafted from turquoise, lapis lazuli, meteorite, and other geological marvels. These watches challenge the notion that sports watches must prioritize utility over artistry, proving that even tool watches can transcend into wearable galleries of Earth’s natural wonders.

The Turquoise Zenith Daytona
Among the most captivating is the platinum Cosmograph Daytona reference 16516, its dial a slice of Arizona sky captured in turquoise. What initially appears as vibrant lacquer reveals its true nature under scrutiny – a polished mineral stone concealed beneath a protective glaze. This revelation traces back to a 1990s enigma when then-CEO Patrick Heiniger commissioned five platinum Rolex Daytonas for his inner circle. Three have since surfaced at auction, their dials crafted from materials as exotic as coral and lapis lazuli. The turquoise variant stands apart, its cerulean surface playing against the platinum case’s cool sheen – a chromatic dance between metal and mineral that predates Rolex’s modern lacquered interpretations by decades.

Submariner’s Sapphire Depths
Dive watches rarely flirt with opulence, yet the yellow gold Rolex Submariner 16618 draped in lapis lazuli defies convention. This 2000s marvel transforms Rolex’s utilitarian icon into a sunken treasure, its dial swirling with the same ultramarine hues that Renaissance artists ground into pigment for Madonna’s robes. Produced at a rate of barely 1,000 yearly, the lapis variant’s rarity amplifies its allure. Under light, golden pyrite flecks embedded in the stone glimmer like sunlight penetrating ocean depths – a geological narrative wrapped around the brand’s stalwart Caliber 3135.

The Meteorite GMT-Master
Rolex’s celestial ambitions materialize in the white gold clone Rolex GMT-Master II reference 126719BLRO. Its meteorite dial – a cross-section of a billion-year-old asteroid – showcases the Widmanstätten patterns unique to iron-nickel space rocks. Paired with the iconic Pepsi bezel, this 40mm wonder serves as both cosmic compass and interstellar artwork. Each crystalline structure tells a silent story of deep-space cooling, transformed into a wrist-borne planetarium by Rolex’s master engravers.

The Yacht-Master’s Hypnotic Gaze
Brief but unforgettable, the 2022 Yacht-Master 42 in white gold wielded falcon’s eye – a quartz variant that shimmers with chatoyancy. Unlike its tiger’s eye cousin, this stone’s silky blue undertones mimic moonlit tides, its fibrous structure creating liquid-like movement under the sapphire crystal. Though discontinued within years, its legacy persists as a study in subtlety – proof that even Rolex’s most understated experiments can achieve cult status.

The Tiger Iron GMT
Closing the list is the GMT-Master II reference 126715CHNR, its tiger iron dial a geological mosaic of jasper, hematite, and tiger’s eye. Each specimen varies like volcanic strata – some blazing with ochre bands, others smoldering with burgundy undertones. Rolex’s pairing with Everose gold creates a chiaroscuro effect, the warm metal amplifying the stone’s fiery veins. Introduced at Watches and Wonders 2025, this dial doesn’t just tell time – it recounts Earth’s primordial history through mineral layers compressed over eons.

From platinum to Everose gold, these five models redefine what a sports watch can embody. They are not mere instruments but portable landscapes – each dial a window into Earth’s crust or the cosmic void. While purists may cling to monochrome simplicity, Rolex’s stone-dial creations challenge us to see horology as a bridge between human ingenuity and nature’s raw artistry. As auction results for vintage examples skyrocket, one truth becomes evident: in a digital age, we crave the irreplicable beauty only geological time can create.