Rolex has been synonymous with luxury, reliability, and success. Founded in London, the brand has become one of the most recognized and sought-after names in the world of high-end replica watches. Despite not being the priciest in the luxury watch market – where brands like Audemars Piguet and Patek Philippe command higher average prices – Rolex holds an unmatched level of prestige and cultural influence. Simply put, a Rolex is a symbol of success.
A significant factor behind Rolex’s allure is the exclusivity of its watches. Limited production means that getting your hands on a Rolex isn’t as straightforward as walking into a store and purchasing one. Most models are available only through authorized dealers (ADs), and even then, there’s often a waiting list. Depending on the model and demand, the wait could stretch for years. Furthermore, Rolex has been known to discontinue models without notice, making certain watches even more elusive.
Building a relationship with an AD can improve your chances of securing popular models like the Daytona or Submariner. The more watches you buy, the more likely you’ll be offered high-demand pieces. For those unwilling to wait or seeking discontinued, vintage, or limited-edition models, the secondary market (through platforms like Bob’s Watches or Chrono24) is an option – though expect to pay a premium, often without the benefits of a warranty.
To help you navigate the current landscape, here’s a guide to Rolex’s most iconic watches and their prices in 2025, along with explanations of some popular nicknames given to various models by enthusiasts.
Rolex Oyster Perpetual
The entry point into the world of Rolex, the Oyster Perpetual is available in various case sizes and dial finishes. It’s a straightforward, no-nonsense watch that exudes timeless elegance. One of the most sought-after variations in 2025 is the 36mm model with the turquoise lacquer dial, popularly known as the “Tiffany” due to its resemblance to the signature blue of Tiffany & Co.
Rolex Datejust
The Datejust is a versatile and enduring model, often considered a step up from the Oyster Perpetual due to its date function, magnified by replica Rolex’s signature Cyclops lens. The Datejust comes in various sizes and materials. A notable 2025 model features a mint green fluted dial – a fresh and modern take on this classic design.
Rolex Submariner ‘No Date’
The Submariner is arguably Rolex’s most famous watch, first introduced in 1954. The “No Date” version is the closest to the original model and represents the purest form of the Submariner design. It’s also the least expensive Submariner at retail, but high demand ensures that acquiring one is no easy feat.
Rolex Submariner Date ‘Starbucks’
Nicknamed for its green and black color combination, the “Starbucks” Submariner is a fan favorite. The striking green ceramic bezel is reminiscent of the famous coffee chain’s branding, adding to the Submariner’s widespread appeal.
Rolex GMT-Master II ‘Pepsi’
The GMT-Master II “Pepsi” is another legendary Rolex, recognized by its red and blue bezel. This GMT complication allows travelers to keep track of multiple time zones simultaneously, making it a practical and stylish option for frequent flyers.
Rolex GMT-Master II ‘Batgirl’
The “Batgirl” is a blue and black version of the GMT-Master II, commonly referred to as “Batman” when mounted on an Oyster bracelet. The 2025 model on a Jubilee bracelet has earned the Batgirl moniker, distinguishing it from its Batman counterpart.
Rolex GMT-Master II ‘Sprite’
Newly introduced in 2025, the clone Rolex GMT-Master II “Sprite” is a unique left-handed model, with the crown and date window positioned at 9 o’clock instead of the usual 3 o’clock. The black and green bezel adds a fresh look, making it one of Rolex’s most talked-about releases.
Rolex GMT-Master II ‘Root Beer’
With its two-tone rose gold and stainless steel case, the “Root Beer” GMT-Master II is a striking watch, known for its brown and black bezel. It’s a nod to vintage Rolex models and remains a popular choice among collectors.
Rolex Cosmograph Daytona
The Daytona, especially the “Panda” model with its white dial and black subdials, is Rolex’s most iconic chronograph. Waitlists for the stainless steel Daytona are notoriously long, with some enthusiasts waiting up to five years to secure one.
Rolex Cosmograph Daytona Platinum
The platinum Daytona is one of Rolex’s most luxurious watches, featuring an ice-blue dial exclusive to platinum models. With prices fluctuating based on the platinum market, this watch is one of the most expensive in Rolex’s lineup, retailing at around $110,000.
Rolex Day-Date ‘President’
Known as the “President,” this yellow gold Day-Date has graced the wrists of numerous US presidents. The watch is available only in precious metals and features both day and date complications. It’s a classic choice for those who appreciate understated luxury.
Rolex Explorer I ‘Two Tone’
For the first time, the Explorer I was introduced in two-tone steel and gold in 2025. This update, along with the 36mm case size, has made it an appealing option for both traditionalists and those looking for a modern twist.
Rolex Explorer II ‘Polar’
With its stark white dial and 42mm case, the clone Rolex Explorer II “Polar” stands out as a larger and more robust alternative to the Explorer I. This GMT watch is both functional and bold, making it a favorite among adventurers.
Rolex Yacht-Master ‘Messi’
World-famous footballer Lionel Messi is known to sport the Everose gold Yacht-Master on an Oysterflex strap. The combination of gold and black makes this watch one of the most stylish models in the Rolex catalog.
Rolex Yacht-Master II
Featuring a regatta timer, the Yacht-Master II is a large, specialized watch designed for yacht racing. While few owners use it for its intended purpose, its bold design and functionality make it a unique option in the Rolex range.
Rolex Sea-Dweller
For those who need more water resistance than the Submariner offers, the Sea-Dweller provides a hefty 1,220m depth rating. The Sea-Dweller is slightly larger and more robust, with a helium escape valve to handle the most extreme underwater conditions.
Rolex Sky-Dweller Yellow Gold
The Sky-Dweller is Rolex’s only annual calendar model, capable of tracking dual time zones. The 2025 yellow gold version, mounted on an Oysterflex strap, offers a perfect blend of dressy and sporty aesthetics, making it one of Rolex’s most intriguing watches.
Rolex Air-King
Rolex gave the Air-King a facelift in 2025, adding a crown guard and more symmetrical numerals on the dial. Once considered an under-the-radar model, the Air-King has re-emerged as a refined and desirable option for collectors.