The history of iconic watches has always been a captivating yet elusive subject, particularly when it comes to Rolex. Known for its discretion, the Swiss watchmaker has rarely divulged the full story behind its legendary models. Until now, uncovering the origins and evolution of Rolex’s collections was left to historians and watch experts, often subject to speculation, as the brand itself remained silent on these matters.
That is set to change, as Rolex is preparing to release its first-ever authorized history of one of its most celebrated watches: the Rolex Oyster Perpetual Submariner. In collaboration with Wallpaper magazine and renowned author Nicholas Foulkes, the company will publish a book titled Oyster Perpetual Submariner: The Watch That Unlocked the Deep. This marks a groundbreaking moment for the brand, which has never officially documented its iconic watches in such a way.
With such an important claim, it’s clear that this book is not just another addition to the growing number of Rolex publications. For the first time, Rolex has granted its official approval to the history of the Submariner, a model that has become synonymous with underwater exploration. In fact, this book is the first in a planned series that will explore the history and impact of Rolex’s most distinctive watches. It’s safe to say we can expect more releases in the coming years.
The book, a 252-page hardcover, is written by Nicholas Foulkes, who previously authored Patek Philippe: The Authorized Biography. It is published by Wallpaper and is set to release in both English and French on 16 September 2024. The publication blends original photography with archival images from Rolex to create a visually stunning account of the Submariner’s 71-year legacy. The book will delve into the technical innovations of the watch as well as the stories of pioneers who tested the early prototypes, establishing the Submariner as the first diver’s replica watch guaranteed waterproof to a depth of 100 meters.
Fans and collectors can purchase the standard hardcover edition of clone Rolex Oyster Perpetual Submariner: The Watch That Unlocked the Deep online starting 1 October 2024. A limited number of silk-bound copies will be available for pre-order exclusively through the WallpaperSTORE between 16-19 September, with general sales beginning on 20 September. These special editions are priced at EUR 125 or GBP 100.
Although the book has yet to be released, the excitement surrounding Rolex’s first official history is palpable. We look forward to getting our hands on a copy and diving into what promises to be an insightful and definitive account of one of the most iconic watches in horological history.